Yamal Injects New Economic Momentum into Barcelona

Lamine Yamal will don the iconic No. 10 jersey next season—a decision that not only signifies a leap in his sporting stature but also delivers a major economic boost to FC Barcelona.

Carrying the Legacy of the No. 10, Elevating Commercial Value

Currently, Barcelona’s No. 10 jersey belongs to 22-year-old forward Ansu Fati, but persistent injury struggles have cast doubt on his future at the club. Regardless of Fati’s final decision, the legendary shirt has already been earmarked for Yamal. At just 17, the prodigy is not only upholding the glorious tradition of Barça’s No. 10 but is also emerging as a pivotal figure in the club’s economic strategy. Already the team’s top jersey seller, Yamal’s brand value and commercial appeal are set to skyrocket among fans and sponsors once he inherits the iconic number.

A Meteoric Rise and Long-Term Commitment

Despite his youth, Yamal is entering his third season with Barcelona’s first team, having already won two La Liga titles, one Copa del Rey, and one Spanish Super Cup. His breakthrough trajectory has convinced the club’s hierarchy to position him as the new face of the team. The jersey number change coincides with a contract renewal plan, as Barça prepares to extend Yamal’s deal until 2030 and place him in the club’s top salary bracket, just below the core players—a clear testament to his strategic importance.

Crucially, this salary adjustment will not strain the club’s finances. In April, La Liga introduced a new rule allowing clubs to bypass salary cap restrictions when renewing contracts for homegrown players under 24 with at least three seasons in the first team. As a pure product of La Masia, Yamal fits this criteria perfectly, removing any bureaucratic hurdles.

From On-Field Star to Commercial Powerhouse

Yamal is rapidly transforming from a rising talent into a global superstar. As Barça’s future No. 10, he not only carries the hopes of Camp Nou but is also poised to usher in a new era of commercial success for the club.